Beautiful websites are everywhere. Strategic ones are harder to find.
Moroccan-founded · Designed for businesses worldwide
Thoughtful design for businesses ready to look established.
I’m Hajar, the founder and designer behind Squarely Creative. I create strategic Squarespace and Squarekicker templates that help service businesses communicate their value clearly, guide visitors with intention and launch without beginning from a blank page.
Squarely Creative combines editorial restraint, buyer empathy and a cross-cultural perspective shaped in Morocco and designed for a worldwide audience.
Moroccan-Founded
A distinct perspective with a global reach.
Official Squarekicker Creator
Templates available through the official marketplace.
Squarespace Circle Partner
Experience designing within Squarespace 7.1.
Founder-Led Guidance
Practical help from the designer behind the work.
Hello, I’m Hajar
I built the studio for the space between DIY and fully custom.
Choosing a template should not mean choosing between a beautiful demo and a website that actually makes sense for your business. I created Squarely Creative for business owners who care about design but also need structure: pages with clear jobs, content prompts that reduce the blank-page feeling, and a path that helps visitors move from interest to trust to action. My work brings together two editing experiences. Native Squarespace templates keep the process simple; Squarekicker templates offer more visual control. In both, the strategy comes first: your message, your buyer journey and the way the site supports your business.
Squarely Creative was created to offer a stronger starting point. Each template combines an editorial design direction with purposeful page order, example copy and clear calls to action—so you are not only replacing colors and images.
I chose Squarespace for its accessible editing experience and Squarekicker for the additional creative control it offers. Together, they create different paths for different business owners without treating one as more valuable than the other.
The work behind the work
Credentials that improve the buyer experience.
Trust is not a row of logos. It is knowing why the designer understands the platform, the product and the decisions you are about to make.
Squarespace 7.1
Designed around real editing.
Page structures are planned for the way business owners actually replace content, maintain pages and publish inside Squarespace.
Squarespace Circle Partner →Official Marketplace
Advanced design with a clear path.
Squarekicker templates use greater visual freedom without losing the content hierarchy and practical direction needed to make the design usable.
Official Squarekicker Creator →Founder-led Studio
The person behind the product remains available.
Pre-purchase questions and included product guidance are answered by someone who knows how the template was designed and why each section exists.
Ask Hajar →What guides the work
A beautiful page still needs a practical reason behind it.
Every design choice should help the visitor notice, understand, trust or act. If it does none of those things, it does not earn its place.
01.
A strategic eye
Every page and section has a job in the customer journey, from first attention to the final decision.
02.
Editorial restraint
Typography, contrast and pacing create presence without relying on visual noise or decoration for its own sake.
03.
Buyer empathy
The structure answers the questions visitors need resolved before they feel ready to inquire or purchase.
04.
A cross-cultural perspective
Moroccan-rooted and globally minded, the work balances character with clarity for businesses serving varied audiences.
A Moroccan studio · A global product
Designed in Morocco for businesses worldwide.
Squarely Creative combines a distinct visual point of view with the clarity an international business needs. The goal is not to make every brand look the same—it is to give each one a stronger system for presenting its value.
That perspective shapes templates for different editing preferences, industries and levels of visual ambition, while keeping the experience purposeful and understandable.
About the studio
A little more about working with Squarely Creative.
Who designs the Squarely Creative templates?
Squarely Creative was founded by Hajar, a Moroccan designer focused on strategic Squarespace and Squarekicker templates for service-based businesses.
Is Squarely Creative an official Squarekicker creator?
Yes. Squarely Creative creates templates for the official Squarekicker marketplace and is also part of the Squarespace Circle community.
Who are the templates designed for?
They are designed for service providers, consultants, creatives and small businesses that want a more established online presence without starting from a blank page.
Do you work with customers outside Morocco?
Yes. Squarely Creative is Moroccan-founded and designed for businesses worldwide. Pre-purchase communication is available in English or French.
Your next step
Start with the structure. Make it unmistakably yours.
Explore the collection by editing experience, visual style and customer journey—or ask for guidance before you decide.