Founder-led · Fes, Morocco
Design should give you direction, not more decisions.
Squarely Creative is a Morocco-based template studio founded by Hajar Essaki—built for thoughtful businesses that want a distinctive website without losing months to the blank page.
Meet the thinkingA founder note
From the designer behind every starting point.I’m Hajar—the strategist behind every starting point.
I built Squarely Creative around a frustration I kept seeing: capable founders postponing their websites because every page, section, and sentence asked for another decision.
A template should do more than look polished in a demo. It should explain what belongs on the page, why it belongs there, and how the visitor should move through it.
That is the work beneath every Squarely Creative template: removing unnecessary uncertainty while leaving room for your personality.
Three principles
What the studio believes.
A website can be expressive and strategic at the same time. These principles keep the balance.
Clarity is part of the design.
If visitors cannot quickly understand the offer or next step, the page is not finished—no matter how beautiful it looks.
Distinctive does not mean difficult.
Creative composition should strengthen the message while preserving an intuitive mobile and desktop experience.
Guidance creates momentum.
Useful prompts, checklists, and explanations turn customization into a sequence instead of another open-ended project.
Why templates
Because “start from scratch” is not a strategy.
The goal is not to make every buyer look the same. It is to give every buyer a stronger place to begin.
The foundation is shaped.
Hierarchy, section purpose, page rhythm, content guidance, and responsive behavior are already considered.
The expression becomes yours.
Add your brand, photography, services, voice, links, and details while keeping the structure that moves people forward.
A starting point with room for your own identity
A small studio advantage
A boutique template studio for businesses ready to look as established as the work they already do.
Strategy without the corporate distance.
Squarely Creative is intentionally founder-led. The templates, guides, and support come from the same point of view, so the experience feels connected from discovery to launch.
Support is focused and practical: enough guidance to help you move again, without turning a template purchase into an expensive custom project.
What that means for you
A clearer road to published.
You are choosing a practical starting system, with room to make the final website unmistakably yours.
Less second-guessing
The structure answers many of the questions that normally slow a website project down.
More confidence
You understand the purpose behind the design, so customization becomes more intentional.
A site that feels yours
The foundation stays strategic while the visual and verbal identity becomes specific to your business.
The next step
Start with the structure. Make it unmistakably yours.
Explore the two template paths and choose the level of editing freedom that fits the way you want to work.